Transport Unit: Investigate Stage: TAXI information System Marketing Activity

In this stage you will work in groups to the market your Taxi information systems owned by your company. You will be expected to prepare a detailed and professional presentation to the owners of Red Dragon Taxi Company (Family of Yao Chu).

From the Case study document you know their systems limitations and the systems requirements have been shared. The choice of the TAXI IT management system should be able to address most if not all of their requirements.

The mode of presentation will be left to your group to decide. However, the choice of presentation should be captivating, interesting and with deep knowledge and understanding of the concepts related to modern Taxi management information systems. 

The presentation will last for 10 minutes with 3 minutes for set-up. The presentation should;

• Allow each member of the group to participate fully in the presentation
• Show graphical, video, animations evidence of the product's main features
• Briefly describe what the main problem of the Red Dragon Taxi Company
• Outline the main strengths and limitations of the new proposed Taxi IT system.
• Outline the unique features (specs) of the new proposed system
• Explain the support they will provide once the system is implemented.
• Show evidence of clients who use their product

Each group should be prepared to answer one or two questions related to the case study. The response to the question should be supported with evidence from research.

Assessment rubric

Level	Descriptor
0	§         The group does not reach any of the descriptors below.
1-2	§         The mode of presentation is ineffective and not persuasive. Minimal terminologies and concepts not applied effectively and there is limited evidence that they relate to the new Taxi information management system. §         The presentation fails give background knowledge of the current problem as well describing key relevant features, strengths and limitation of the new proposed system and time assigned is not used effectively. §         Each member of the group is not given balanced presentation time and there is limited evidence showing understanding of the system by some of the presenters in the group. Limited clients of the system are stated. §         The group’s response to the panel questions is weak, misplaced and supported by limited evidence from research.
3-4	§         The mode of presentation is somewhat effective and persuasive as well as showing some use of relevant terminologies and concepts applied and that relate to the new Taxi information management system. §         The presentation further gives some background knowledge of the current problem demonstrating some understanding of key relevant features as well as mentioning the strengths and limitation in the new proposed system within the time assigned. §         Members of the group are given skewed presentation time and there is some evidence of thorough understanding of the system by most of the presenters in the group. Current clients of the systems are not clearly stated. §         The group’s response to the panel question is fragmented and supported by limited evidence from research.
5-6	§         The mode of presentation is very effective and highly persuasive and supported by concrete use of relevant terminologies and concepts applied appropriately and relates to the new Taxi information management system. §         The presentation further demonstrates detailed background knowledge of the current problem describing thoroughly the key technical features as well as highlighting the strengths and limitation in the new proposed system within the time assigned. §         Each member of the group is given sufficient presentation time and there is clear evidence of thorough understanding of the system by each of the presenters in the group. Relevant current clients or users of the systems are highlighted. §         The group’s response to the panel question is thorough and supported by sound explicit evidence from research.

Lab 4.1.05 Groups
Group 1 TaxiCab,Intelllifleet TAXi Dispatch and tracking Software
Amrin
Joshua
Zahra
Nandini
Barbara
Jackline

Group 2 Verifone, OTDS
Maurice
Husnah
Saloni
Pauline
Moira  
Group 3 iCabbi, DDS Cordic
Aabid
Lynn
Vivienne
Dhruv
Kambura  
Group 4 Autocab, Navlite
Reena
Mordecai
Dhruvi
Grace
Senze