CASE STUDY
Criterion A: Inquiring and analysis
In this stage you will work in groups to market your Taxi
information systems owned by your company. You will be expected to prepare a
detailed and professional presentation to the owners of Red Dragon Taxi Company
(Family of Yao Chu). The following will be your deliverables;
a)
A presentation that will
last for 10 minutes with 3 minutes for set-up. The presentation should;
·
Allow each member of
the group to participate fully in the presentation
·
Show graphical, video,
animations evidence of the product's main features
·
Briefly describe what are
the main problems of the Red Dragon Taxi Company
·
Outline the
main strengths and limitations of the new proposed Taxi IT system.
·
Outline the unique
features (specs) of the new proposed system
·
Explain the support
they will provide once the system is implemented.
·
Show evidence of
clients who use their product
b)
A detailed A3 poster
that Red Dragon Company can use to market their services. (Poster should have more
illustrations than text and printed)
c)
Detailed video advert
that Red Dragon Company can use to advertise the new services (Maximum time 30
secs)
d)
Detailed interactive
brochure for the Company that can be shared online. The brochure should be interactive
and have;
·
The Video advert
inserted
·
Audio customer reviews
included
·
Relevant images
inserted
·
Must have a maximum of
8 pages A5 brochure.
From the Case study document you must now know their systems limitations and the systems
requirements. The choice of the TAXI IT management system
should be able to address most if not all of their requirements.
The mode of presentation will be left to your group to decide. However, the
choice of presentation should be captivating, interesting and with deep
knowledge and understanding of the concepts related to modern Taxi management
information systems.
No similar Taxi IT
systems should be presented by the same group. A company cannot send two groups
to present the same product.
Each group should be
prepared to answer one or two questions related to the case study. The response
to the question should be supported with evidence from research.
Assessment rubric
Level
|
Descriptor
|
0
|
·
The
group does not reach any of the descriptors below.
|
1-3
|
·
The
mode of presentation is ineffective and not persuasive. Minimal terminologies
and concepts not applied effectively and there is limited evidence that they
relate to the new Taxi information management system.
·
The
presentation fails to give background knowledge of the current problem as
well describing key relevant features, strengths and limitation of the new
proposed system and time assigned is not used effectively.
·
Each
member of the group is not given balanced presentation time and there is
limited evidence showing any understanding of the system by some of the
presenters in the group. Limited clients of the system are stated.
·
The
group’s response to the panel questions is weak, misplaced and supported by
limited evidence from research.
·
The
quality of the poster, the video and the brochure makes it very difficult for
Red Dragon Company to use them when implementing the new system.
|
4-6
|
·
The
mode of presentation is somewhat effective and persuasive as well as showing
some use of relevant terminologies and concepts applied and that relate to
the new Taxi information management system.
·
The
presentation further gives some background knowledge of the current problem
demonstrating some understanding of key relevant features as well as
mentioning the strengths and limitation in the new proposed system within the
time assigned.
·
Members
of the group are given skewed presentation time and there is some evidence of
some good understanding of the system by most of the presenters in the group.
Current clients of the systems are not clearly stated.
·
The
group’s response to the panel question is fragmented and supported by limited
evidence from research.
·
The
poster, the video and the brochure are of good quality thus making it somewhat
easy for Red Dragon Company to implement the system.
|
7-8
|
·
The
mode of presentation is very effective and highly persuasive and supported by
concrete use of relevant terminologies and concepts applied appropriately and
relates to the new Taxi information management system.
·
The
presentation further demonstrates detailed background knowledge of the
current problem describing thoroughly the key technical features as well as
highlighting the strengths and limitation in the new proposed system within
the time assigned.
·
Each
member of the group is given sufficient presentation time and there is clear
evidence of thorough knowledge and understanding of the system by each of the
presenters in the group. Relevant current clients or users of the systems are
highlighted and referenced.
·
The
group’s response to the panel question is thorough and supported by sound
explicit evidence from research
·
The
poster, the video and the brochure are of superior quality thus making it
easy for Red Dragon Company to implement the system with ease.
|
