Sunday, March 15, 2015

Transport Unit

Below are the unit details for this unit.

Key concept
Related concept(s)
Global context
Systems
Innovation and invention
Globalization and Sustainability
Statement of inquiry
Systems' innovations is the driving force for globalization and sustainability.
Inquiry questions
Factual How do transport systems function?
Conceptual To what extent have transport innovations impacted communities?
Debatable Can transport systems developed for a different scenario be trusted to be used elsewhere by others with different unique needs?
AK strand
Economics for Development


In this unit not all the criteria will be assessed.
Product Design and Digital Design Will each have different case studies for inquiring and analyzing.


Start-up Activity: Take 20 minutes for list the digital technologies used in the following areas

Unique Digital Transport technologies
Research and list down some unique digital systems used in the following transport systems.
Public road Transport system
Taxi Systems
Airline Transport Systems
Marine Transport systems
Railway Transport System
Future of transportation
























Digital Design
A case study is provided for your reading in the link below and you will research, make notes on the different terms stated in the case study. Ensure you understand the terms and their importance.
CASE STUDY

Criterion A: Inquiring and analysis


In this stage you will work in groups to market your Taxi information systems owned by your company. You will be expected to prepare a detailed and professional presentation to the owners of Red Dragon Taxi Company (Family of Yao Chu). The following will be your deliverables;

a)    A presentation that will last for 10 minutes with 3 minutes for set-up. The presentation should;
·        Allow each member of the group to participate fully in the presentation
·        Show graphical, video, animations evidence of the product's main features
·        Briefly describe what are the main problems of the Red Dragon Taxi Company
·        Outline the main strengths and limitations of the new proposed Taxi IT system.
·        Outline the unique features (specs) of the new proposed system
·        Explain the support they will provide once the system is implemented.
·        Show evidence of clients who use their product

b)    A detailed A3 poster that Red Dragon Company can use to market their services. (Poster should have more illustrations than text and printed)

c)    Detailed video advert that Red Dragon Company can use to advertise the new services (Maximum time 30 secs)

d)    Detailed interactive brochure for the Company that can be shared online. The brochure should be interactive and have;

·   The Video advert inserted
·   Audio customer reviews included
·   Relevant images inserted
·   Must have a maximum of 8 pages A5 brochure.
From the Case study document you must now know their systems limitations and the systems requirements. The choice of the TAXI IT management system should be able to address most if not all of their requirements.

The mode of presentation will be left to your group to decide. However, the choice of presentation should be captivating, interesting and with deep knowledge and understanding of the concepts related to modern Taxi management information systems. 

No similar Taxi IT systems should be presented by the same group. A company cannot send two groups to present the same product.  

Each group should be prepared to answer one or two questions related to the case study. The response to the question should be supported with evidence from research.
Assessment rubric

Level
Descriptor
0
·         The group does not reach any of the descriptors below.
1-3
·         The mode of presentation is ineffective and not persuasive. Minimal terminologies and concepts not applied effectively and there is limited evidence that they relate to the new Taxi information management system.
·         The presentation fails to give background knowledge of the current problem as well describing key relevant features, strengths and limitation of the new proposed system and time assigned is not used effectively.
·         Each member of the group is not given balanced presentation time and there is limited evidence showing any understanding of the system by some of the presenters in the group. Limited clients of the system are stated.
·         The group’s response to the panel questions is weak, misplaced and supported by limited evidence from research.
·         The quality of the poster, the video and the brochure makes it very difficult for Red Dragon Company to use them when implementing the new system.
4-6
·         The mode of presentation is somewhat effective and persuasive as well as showing some use of relevant terminologies and concepts applied and that relate to the new Taxi information management system.
·         The presentation further gives some background knowledge of the current problem demonstrating some understanding of key relevant features as well as mentioning the strengths and limitation in the new proposed system within the time assigned.
·         Members of the group are given skewed presentation time and there is some evidence of some good understanding of the system by most of the presenters in the group. Current clients of the systems are not clearly stated.
·         The group’s response to the panel question is fragmented and supported by limited evidence from research.
·         The poster, the video and the brochure are of good quality thus making it somewhat easy for Red Dragon Company to implement the system.
7-8
·         The mode of presentation is very effective and highly persuasive and supported by concrete use of relevant terminologies and concepts applied appropriately and relates to the new Taxi information management system.
·         The presentation further demonstrates detailed background knowledge of the current problem describing thoroughly the key technical features as well as highlighting the strengths and limitation in the new proposed system within the time assigned.
·         Each member of the group is given sufficient presentation time and there is clear evidence of thorough knowledge and understanding of the system by each of the presenters in the group. Relevant current clients or users of the systems are highlighted and referenced.
·         The group’s response to the panel question is thorough and supported by sound explicit evidence from research
·         The poster, the video and the brochure are of superior quality thus making it easy for Red Dragon Company to implement the system with ease.


Group 1
Group 2
Group 3
Group 4
·         Farzeen
·         Fadhili
·         Ivy
·         Naail


·         Saleh
·         Brandy
·         Tariq
·         Fiona
·         Kaashif
·         Saskia
·         Salma
·         Brian
·         Nicole
·         Nafisa
·         Festus
·         Yasmyn
·         Robin
·         Hamad


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